Prospects fill out an interest form... and then ghost you.
If families are reaching out but never showing up, your website may be part of the problem. An effective website clearly communicates who your studio is, who it's for, and gives families one simple next step. By guiding prospects into a paid intro program instead of a generic interest form, you're attracting people who are genuinely ready to get started. When someone has already made a small investment, they're far more likely to show up, engage with your studio, and become a long-term member.